Vol 26, No 2 (2018)

MANAGEMENT AND MARKETING ISSUES
DEVELOPMENT OF INTERNET MARKETING IN THE EAEU COUNTRIES
Akhmetova Z.B., Turginbayeva A.N., Shurenov N.B.
Abstract

At the current stage of development and with the increase in the number of Internet users, the effectiveness of Internet marketing is growing every year. Communications from the business sphere are increasingly using the Internet. The use of modern technologies makes it possible to make search, purchase of goods and services accessible. In this regard, it is important to study the dynamically developing direction in the field of impact on firms and the general population The purpose of the study is to study the development of the Internet space in the EAEU countries and its impact on the development of Internet marketing in the region under study. Results. The rates and peculiarities of the dissemination of the information space were revealed, both in individual countries and in the region as a whole. In addition, the characteristic features of the Internet marketing market were described; the level of the legislative and legal framework was assessed. It should be noted that, despite the relative spontaneity of the Internet marketing market of the EAEU, the development trend has a positive direction; countries have all the prerequisites for achieving world indices. Therefore, the development of Internet marketing will gain accelerated turnover. The conclusion. There is a direct link between the development of Internet technologies, Internet space and the development of Internet marketing, e-commerce. It was revealed that there is an intensive introduction of Internet marketing into economic processes.

RUDN Journal of Economics. 2018;26(2):175-185
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PECULIARITIES OF FORMATION OF MARKETING STRATEGY IN THE SPHERE OF SERVICES OF THE REPUBLIC OF UZBEKISTAN
Ziyayeva M.M.
Abstract
This paper reviews the methodological aspects of shaping marketing strategy in service sector. In addition, in order to classify main types of marketing, there has been provided the review of theoretical and empirical literature on the subject. Review has shown that there are vast variety of factors such as social environment, market constraints, people’s behavior, time prospective, managers’ focus, market structure, degree of societies advancement, and etc. which can influence on shaping marketing strategy.
RUDN Journal of Economics. 2018;26(2):186-195
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DIRECTIONS OF INCREASING THE EFFICIENCY OF ENTREPRENEURIAL ACTIVITY IN THE RETAIL TRADE IN THE RUSSIAN FEDERATION
Smolensky A.M.
Abstract

Trade, being one of the types of entrepreneurial activity and the sphere of employment, constitutes the most important branch of the economy of the state. In the process of trading, the cycle of funds invested in the production of goods is completed. They again go from commodity to cash. Consequently, the economic situation in the state depends on the state of trade in general and its most important component - retail trade. Currently, retail trade in the Russian Federation is going through hard times. This exacerbated the problem of the effectiveness of retailers. In modern conditions, the effectiveness of functioning becomes the decisive factor for their survival. Consequently, the establishment of promising areas to improve the efficiency of retailers is relevant. The solution of this task is the purpose of this article. In it, at the verbal level, the directions of increasing the efficiency of entrepreneurial activity in the retail trade in the Russian Federation are examined.

RUDN Journal of Economics. 2018;26(2):196-201
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MODERN CRISIS FACTORS IN THE FORMATION OF THE BANKING STRATEGY
Prangishvili G.G.
Abstract

The article deals with the classification of market strategies of banking organizations as a way to create a unique and profitable position that provides for a certain set of activities in the banking services industry. The composition of research positions is analyzed on the need to identify typologies of banking strategies that are different from those presented in classic marketing publications. The composition of the spheres of strategic decision making in the sphere of management of banking organizations is assessed. The composition of specific features of banking activities that influence the choice of a market strategy is assessed.

RUDN Journal of Economics. 2018;26(2):202-211
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GLOBALIZATION AND ECONOMIC INTEGRATION
TRANSFORMATION OF THE ECONOMIC POLICY OF GEORGIA
Andronova I.V., Katamadze A.
Abstract

A new independent state - the Republic of Georgia, formed after the collapse of the USSR during its independent existence, experienced several economic crises, a color revolution, a drop in the standard of living of the population. Despite this, the republic continues to live and develop. The Georgian socio-economic development strategy, Georgia-2020, adopted not so long ago, recorded the state’s commitment to ensure economic growth so that every citizen takes advantage of the achieved results, and at the same time, to enable the inclusion of the population in the process of economic development. One of the mechanisms to achieve the declared goal was the almost complete liberalization of foreign economic activity. Customs duties were almost completely abolished, customs authorities were reformed, all transit duties, quotas and other transit barriers were abolished, liberalization of railway tariff policy was carried out, free industrial and tourist zones were created, restrictions on capital movements were lifted, and so on. In 2018, Georgia ranked 9th in the World Bank’s “Ease of Doing Business”. The purpose of this article is to carry out a comprehensive assessment of the transformation of Georgia’s economic policy and assess its impact on the socio-economic development of the country.

RUDN Journal of Economics. 2018;26(2):212-223
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ECONOMIC GOVERNANCE IN THE EU: THEORY AND PRACTICE
Pliuiko A.Y., Tsibulina A.N.
Abstract

The article deals with the main economic theories applicable to the system of economic regulation in the regional economic integration associations. It has been proven that in the absence of universal and complex theory of economic governance in the context of integration associations, the EU has used particular provisions of various existing concepts. It has been revealed, that in its practice of supranational regulation of economic activity monetarist ideas are widely applied. Meanwhile economic governance on the state level is based on Keynesian methods. Principles of the theory of fiscal federalism are reflected in the allocation of functions between supranational institutions and member-states in the EU.

RUDN Journal of Economics. 2018;26(2):224-234
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ECONOMIC GROWTH AND SOCIO-ECONOMIC DEVELOPMENT
INTERACTION OF POWER AND ENTREPRENEUR STRUCTURES AS THE IMPERATIVE OF THE NEW SILK ROAD
Azaryan E.M., Angelina I.A.
Abstract

The article is devoted to the study of the interaction of entrepreneurial and power structures in the context of the implementation of the project “New Silk Road”. Attention is focused on the fact that the basis for the development of all areas of development of this project in each individual country should be systemic state support and appropriate budget programs. Consistent and logical application of scientific methods: from theoretical generalization to modeling, it was possible to determine the spheres of interaction between business and the state when implementing budget programs (for example, the purpose of trade development within the framework of the New Silk Road project). Within the framework of the research, the primary tasks aimed at ensuring the development of interaction between power and business structures are predetermined, based on the balance of social and economic interests.

RUDN Journal of Economics. 2018;26(2):235-245
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EXCESSIVE DEFICIT PROCEDURE IN VISEGRAD COUNTRIES
Komissarova J.N., Sergeev E.A.
Abstract

The authors state that the fiscal policies conducted by EU member states have their limits since there are supranational rules and norms. The Excessive Deficit Procedure (EDP) seems to be a topical issue, because it binds member states with budget consolidation. The Visegrad countries exercised fiscal consolidations during 2009-2013(5). They behaved differently: Hungary had the most ambitious consolidation due to substantial problems in its fiscal system, Poland and Slovakia introduced mixed measures, and the Czech Republic cut public investments and raised indirect taxes. All in all, these consolidations could be called successful enough, because they brought the countries out of the EDP. To some extent, consolidations have changed the structure of governments’ revenues and expenditures and the level of tax burden (in Slovakia) or pension system (in Hungary). Countries managed to return to a balanced budget, prevented the risk of EU sanctions and restored confidence to their fiscal systems.

RUDN Journal of Economics. 2018;26(2):246-257
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EVALUATION OF ECOSYSTEM SERVICES AS A CORPORATE INSTRUMENT FOR ACHIEVEMENT OF THE SUSTAINABLE DEVELOPMENT
Starikova E.A.
Abstract

The article is devoted to the issue of ecosystem services assessment that is perceived as an important corporate instrument for implementation of the “ecological” Sustainable Development Goals (SDGs) adopted by the UN in September 2015. The author considers the evolution of the natural capital and ecosystem services as a scientific phenomenon and underscores its growing influence on the sustainable economic growth. The article shows the impactful cases that demonstrate how businesses in collaboration with conservation organisations successfully incorporate the practices of ecosystem services assessment into their activities.

RUDN Journal of Economics. 2018;26(2):258-266
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REGIONAL ECONOMY
CLUSTER STRATEGIES IN RUSSIA AND FRANCE: COMMON OBJECTIVES, SPECIFIC PATHS
Longhi C.
Abstract
Clusters and cluster strategies are considered as pivotal elements of our global knowledgebased economies. The paper focuses on the Russian and French cases. The two countries have a lot of similarities, important resources in research and development, in technology, a top-down tradition on public policy. They face the same challenges; the necessity to deepen knowledge-based processes to foster innovation, to improve the relations between research and industries, between research institutions, large firms and SMEs. The paper analyses the cluster strategies implemented in the two countries, which display common objectives but specific paths.
RUDN Journal of Economics. 2018;26(2):267-282
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MODERN STATE OF THE INSTITUTIONAL ENVIRONMENT OF THE REGION AS A FACTOR INFLUENCING THE OUTCOME FOREIGN INVESTMENTS
Petrov N.A., Abramov D.V., Michailov A.M.
Abstract

The article proves the impact of the institutional environment, investigated through the index of entrepreneurial confidence, the number of bankruptcies of enterprises, on the dynamics of economic variables, in particular, on the return on invested capital (ROIC), which is an indicator of business risk. It is determined that for foreign investors, this indicator of business risk is one of the key in the decision-making process to invest in the real sector of the economy. The authors argue that, under the current conditions of the Russian economy, debt restructuring and lending to enterprises belonging to a group of related persons in order to improve the value of ROIC is dangerous because of the further increase in overdue debts of enterprises.

RUDN Journal of Economics. 2018;26(2):283-295
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INDUSTRIAL ORGANIZATION MARKETS
PERSPECTIVES AND WORLD MARKET TRENDS OF MEDICAL PRODUCTS, RUSSIAN MANUFACTURING COMPETITIVENESS LEVEL OF MEDICAL PRODUCTS
Dyatlova M.I.
Abstract

The market of medical products is one of the fastest growing, profitable and promising at the moment. It has properties and significant potential for growth, especially in international markets. The article examines the main indicators and trends that expect the medical products market in the next 3 to 4 years, as well as forecasts of specialists for which markets and segments should be paid attention in the near future. The purpose of this work is to determine the current state of the medical products market, the main drivers of growth and prospects until 2022. The materials and methods used in the preparation of the work are an analysis of analytical data and reviews, as well as indicators obtained on the basis of expert assessments. Relevance is justified by the high dynamics of the growth of the medical products market and the prospects that can be faced by producers of such products.

RUDN Journal of Economics. 2018;26(2):296-305
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THE IMPACT OF FINANCIAL LITERACY ON THE DEVELOPMENT OF THE RUSSIAN SECURITIES MARKET
Saibel N.Y., Kovalchuk A.V.
Abstract

In this article financial literacy is considered as the most important factor of increase of activity of citizens in the securities market and, as a consequence, development of the Russian securities market. The data on the level of citizens’ involvement in the investment process in the organized securities market of the Russian Federation and the level of financial education of citizens as a whole are analyzed. The article considers the main problems hindering the effective development of the Russian securities market, as well as the problems of low level of financial literacy of the population and, as a consequence, investment activity in the Russian securities market. The authors suggest not only ways to solve the existing problems, but also consider existing measures to address them from the state.

RUDN Journal of Economics. 2018;26(2):306-316
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