Structural-content model of the territories marketing system as a direction of the socio-economic policy of the state

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The article is devoted to the development of a structural-meaningful model of the territory marketing system as a direction of the state's socio-economic policy. At the same time, it is substantiated that the territory marketing system belongs to the category of open and is influenced by: systems of higher levels (for example, the economic security of the state); existing or potential financial and investment, material and resource, intellectual and personnel, digital development of territories, which, in fact, largely determines the capabilities of the state in the implementation of socio-economic policy and the choice by the authorities of tools for marketing territories; traditions, lifestyle and mentality of the population. Based on this, the signs and consequences of an insufficiently effective socio-economic policy in connection with its key directions are identified, and the features of the implementation of its main mechanisms are identified, in relation to the marketing of territories within the framework of the proposed structural and substantial model.

About the authors

Vladimir N. Antonov

Donetsk National University of Economics and Trade named after M. Tugan-Baranovskiy

Author for correspondence.
31 Shchorsa St, Donetsk, 283050, Donetsk People's Republic

Candidate of Economic Sciences, Associate Professor Deputy Chairman of the Government of the Donetsk People’s Republic.


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