Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)

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Abstract


In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.

About the authors

T B Boriskina

Volgograd state technical university

Email: tafty1972@gmail.com

O S Peskova

Volgograd state technical university

Email: peskovaolga81@mail.ru

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