Persuading efficiency of integrative growth strategy in time of economic crisis

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Abstract


The article deals with issues of posterior evaluation of m&a efficiency. The investigation was focused on strategic investment decisions performed in downturn or crisis conditions.
International methodology of m&as evaluation (event study) was tailored to emerging markets' realities using Russian companies as a frame. Authors estimated the abnormal effect which was gained due to utilizing the integrative growth strategy by Russian companies in the downturn faze of economic crisis in 2007-2008.

About the authors

V I Kosachev

Kazan state institute of economics and finance

Email: bitlikaif@rambler.ru
Kazan state institute of economics and finance

T R Akhmetzyanov

Kazan state institute of economics and finance

Email: t.ahmetzyanov@gmail.com
Kazan state institute of economics and finance

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